Twenty years ago, who would've thought that crypto would one day become such a big industry that it would have separate ad networks dedicated to it? Crypto and publishers are moving from one ad network to another in hopes of finding the best returns from their crypto advertising. It's no shock that some are dominating the market., but which one is the best one?
After analyzing a lot of reviews, we found a close tie between two- 7Search PPC and AAds. But that's surely not a real answer. Which crypto ad network to choose actually depends on your needs. Both ad networks are great in their own space, but the actual difference lies in their offerings. In this blog, we're going to analyze both and see which would be the most appropriate for your business. But first, let's get a brief intro into both.
7Search PPC - The Leader of Crypto Advertising
7Search PPC is a leading PPC crypto advertising network that works to connect advertisers with publishers. They collect premium quality inventory from high-traffic publishing websites and sell it to advertisers at affordable prices. For advertisers, they are a one-stop solution for all advertising needs- constantly empowering them to manage their campaigns under strict budget control.
With thousands of publishers and advertisers joining the network every day, they are constantly growing and expanding their reach. They currently have over 20,000 registered publishers, and the number keeps growing every day. Despite being an ad network for all verticals, they are cherished deeply by thousands of crypto advertisers.
AAds- The First Ever Bitcoin and Crypto Ad Network
AAds, formerly known as Anonymous Ads, is another crypto-specific advertising network that focuses on crypto advertising for all-sized businesses. Having been established in 2011, they are one of the oldest platforms specifically dedicated to facilitating buying and selling between crypto advertisers and publishers. At the moment, they hold over 2855 publishers and a solid 12 years of experience in the market.
They provide an easy way to monetize and promote legitimate cryptocurrency advertising businesses. They constantly implement new technologies and solutions to provide higher-quality leads to the advertisers. Despite being one of the oldest crypto ad networks, they have shown remarkable growth in adapting to new tech.
Key Differences to Consider Before Opting For One
Ad Formats
7Search PPC: 7Search PPC offers a plethora of ad formats, including text ads, banner ads, native ads, popunder ads, and in-page push ads. They're currently working towards bringing video ad formats.
AAds: AAds offers two main ad formats: banner ads and native ads. They also offer video advertising on YouTube or any other platform channel.
Pricing Models
7Search PPC: 7Search PPC offers three flexible pricing models- CPC (cost per click), CPM (cost per mille), and CPA (cost per action). You can easily set the pricing models based on what your campaign objectives are.
AAds: AAds offers two pricing models- CPM (cost per mille) and CPC (cost per click). Their average CPM rate is $0.03, which changes depending on the vertical.
Targeting
7Search PPC: It allows advertisers to target audiences across different countries, a few specific countries, device types, OS types, and age groups. They have an impeccable reach to over 239+ GEOs.
AAds: Advertisers can target their crypto advertising across various GEOs, specific languages, categories of websites, specific websites, and ad places.
Analytics
7Search PPC: 7Search PPC offers a detailed analytics dashboard that provides real-time insights into your crypto advertising campaign's performance. You can check the whole overview of your ads, including the number of clicks, impressions, and percentage of traffic received from different device types. It also has multiple filter options that can help you filter out appropriate data according to your needs. Their data is always up to date, and you can easily check all previous data.
AAds: AAds also offers transparent statistics that give a thorough look into how your campaign has performed. You can easily get a look at the KPIs, such as traffic generated, number of impressions, and conversions. However, their data isn't always up to the minute and takes time to update itself. You might encounter some difficulties if you plan to update your campaigns in real-time.
Anti AdBlock
7Search PPC: Anti ad blocker is another unique feature that 7Search PPC offers to all its advertisers. It guarantees maximum exposure and reach to your ads by helping you surpass ad blockers. If you're struggling with your ads not receiving enough impressions and views, then anti ad block is a great tool to look into.
AAds: AAds does not offer any such anti ad blocking feature as of yet.
User Interface
7Search PPC: 7Search PPC's interface was built keeping in mind all the user requirements. They have proper sections dedicated to ads overview, campaign creation, traffic chart, wallet, statistics, support, and your profile. Advertisers can easily navigate from one to another without facing any major lags. It's agile and quick-responsive, which is a must-have for all crypto advertising platforms.
AAds: AAds also offers an interface that is just as active and able to take prompt actions. However, switching from one section to another might get a bit confusing for new users, making it tough for them to navigate through it.
Support System
7Search PPC: 7Search PPC's customer support service is available 24*7. You can get in touch with them via WhatsApp, Skype, or Telegram. They respond instantly and always help you solve queries and listen to complaints.
AAds: AAds' support system is also pretty great and responsive. They usually take 15 to 30 minutes to respond, which might get delayed further during holidays and Sundays.
Conclusion
Now that you know what both the crypto ad networks offer, it's time to make a decision. Think about the ad formats you will use for your campaigns (both short and long-term), what pricing models will fit your objectives, how you wish to target crypto ads, what data and analytics you would require, and the kind of interface you're comfortable working with. Make a checklist if you want and match all your requirements with the offerings mentioned above. The one that gets the most checks should be your answer. With that being said, it's safe to say that both ad networks work amazingly well when it comes to crypto advertising.
Frequently Asked Questions (FAQs)
What is a crypto advertising network?
Ans: Crypto advertising networks are platforms concerned with the promotion of crypto businesses. They connect advertisers with publishers and display ads to relevant audiences through a programmatic system of advertising.
Which is the best crypto advertising network?
Ans: 7Search PPC and AAds are both good networks offering a variety of similar and unique tools. But if we take a critical look, 7Search PPC has plenty of advantages over AAds when it comes to interface, analytics, and ad formats.
Can I target different countries using a crypto ad network?
Ans: Yes, you can target various countries using crypto ad networks. 7Search PPC has reach over 239+ GEO, while AAds targets over 100 countries.
Which ad formats are the best for crypto advertising?
Ans: Banner and native ad formats are considered the best for crypto advertising because of their attention-grabbing and unobtrusive nature, respectively.
What are some important things to look for in a crypto advertising network?
Ans: When choosing a crypto ad network, consider things like ad formats, pricing models, user interface, transparency and real-time data updates, precise targeting features, reach, and support. You can also look for other things like anti-ad blockers and custom solutions based on your problems and needs.
